|
|
|
|
|
|
|
Hagop Tchilinguirian started
business in 1950. Operating from a small shop in downtown Beirut, he used his
talent, and persistence to establish a reliable source of shoe products that
satisfy the customer's needs. In 1975, he moved to Bourj Hammoud, where he
established a new factory and continued the operations keeping the same
momentum and perseverance. Over the years the market needs dictated the
expansion of the production operations and thus the factory was enlarged and
supplied with new and improved machines and equipments. During these long
years, Mr Tchilinguirian developed a wide network of connections with the major
shoe supplier market in the world, we meant Italy. This has been a major pillar
in the growth of the company.
|
|
In 1993, parallel to their studies, his
two sons Joseph and Hratch became gradually involved in the operations. These
two motivated young men dedicated themselves to their profession and
orchestrated the performance of the company's professional team where each one
of this team has been selected and trained to meet the high quality service and
product we offer to our customers.
|
|
Distinguished
products… innovative ideas and different concepts all are a part of our
strategy to improve the performance of the company to meet the current
international standards. In fact, the proven record of performance that
the company has achieved in the past few years is unmatched.
|
|
Balina has never lost sight of simple
fact that to operate successfully in the shoe market, we have to concentrate on
delivering innovative ideas and distinguished products at competitive terms.
This led to a high retention ratio. This is understandable because of the
superior customer service our company provides. All surveys and statistics that
we have conducted reveals the fact that our customers are satisfied with the
service, products, and prices we offer, and in any instance where a change was
required to improve performance, it has promptly been executed.
|
|
Our
objective is always staying among the leaders in the market and achieves a
steady growth rate.
Our performance provides ample proof that we are achieving our objectives.
|
|
|
|
|
|